1. online software for saving and organizing the content that is important to you

  2. a toolkit for assembling new worlds from the scraps of the old

Students, hobbyists and what we call connected knowledge collectors have been the core of our community for 12 years and 348 days.

People describe as a garden of ideas, or Tumblr meets Wikipedia. If this speaks to you, try it now:

Unlimited blocks, additional features. Learn more
Up to 200 total blocks.
Think better together
New thoughts rarely happen in a vacuum — collaborate with others and build from existing libraries of references

Long-term vision has many co-founders. Currently, a small team is building the platform: four full-time on product, engineering, editorial and operations, and one part-time exploring special projects. The company that builds is independent and sustained entirely by our members.

Our only business is to make an experience that is worth paying for. The people who use it are our only customers. 15,777 people support through their Premium subscriptions.

The Secret

Allow yourself to go down rabbit holes

A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you’re curious about. Ignore algorithmic rabbit holes.

If you see something, save something

Pay attention to what feels resonant to you. Save breadcrumbs and build a path for yourself to walk down later on. The ability to classify information in a personal way is a muscle worth exercising.

“Creativity is just connecting things”

Over time, build contexts for yourself and your ideas. Analyze what happens when you connect those contexts to someone else’s.


The goal is not self-improvement. The goal is engaging more deeply with the World.

Or learn more in the links below