Content design is answering a user need in the best way for the user to consume it.
In my book, I said:
“Content design is a way of thinking.
“It’s about using data and evidence to give the audience what they need, at the time they need it and in a way they expect.”
Let’s pull that apart:
Data and evidence.
What the audience needs.
At the time they need it.
In a way they expect.