“Ambient Product” Design V “Ambient” Product Design
NB: You do not need to use "Ambient" Product Design to solely create "Ambient Products".
“Ambient Product” Design
The creation of digital products with ambient characteristics: calm, quiet, sometimes invisible, extensions of our physical and/or cognitive selves, that seek to elicit positive emotions through thoughtful, compassionate actions.
“Ambient” Product Design
A modular set of practices that encourage a more compassionate form of product design. Including:
Understanding how these products are shaped beyond the team's influence, through overlapping cultural systems across the company, competition, industry, country, and world-at-large.
Acknowledging that digital products exist simultaneously across a large multi-dimensional plane including cognitive, cultural, kinesthetic, memorial, experiential, etc.
A revised taxonomy to help reframe how we think and talk about the product design process.
A list of product forms, the different forms a digital product can embody, and how they all descend from only a handful of primary examples.
Behavioral Forms. A map of the different emotional experiences we may want to elicit in our audience, and an advocation for reframing product goals around emotional endpoints
Emotional Endpoints: Outlining positive emotional states of mind, and advocating for a restructuring of product goals towards achieving them via functional goals.
Context & Scale: Understanding how both context and scale change the product development process & the user experience.
Flexible: Advocates for flexibility in building product functionality, encouraging the team to hand over a lot of the problem-solving process to the end-user, so that they may define how they want to solve them.
Ambience is not absence within space, but the harmonious interaction of presence and space.
We easily mistake “ambient” for “invisible” but this is just a symptom of its success.
Added, May 4 2018--
Additionally, "invisible" does not necessarily mean "not visible" or "formless" or similar definitions that point to the magical or illusory. Contact lenses are not invisible, and yet they work "invisibly" so that they solve the wearer's problem without demanding their conscious attention to the solution, or the process of transformation [from problem to solution].
The result of calm technology is to put us at home, in a familiar place. When our periphery is functioning well we are tuned into what is happening around us, and so also to what is going to happen, and what has just happened. We are connected effortlessly to a myriad of familiar details. This connection to the world around we called "locatedness", and it is the fundamental gift that the periphery gives us.
What is Ambience?
In the context of a design language, ambience is objective and process.
Ambience as Objective
Ambience is the result of a harmony (fit) between an object and its environment. Like Music for Airports played in an airport. Or reading on a quiet Sunday afternoon. Flow states are, too.
In the design of digital objects, ambience represents a harmony between the digital object, its user, and the environment they both exist within. For the sake of consistency, it may help you to consider these as "archetypal forms": Object, Agent (user), and Environment.
Today, most of our design practices focus primarily on the Object, seeing the Agent through the Object's point-of-view. Likewise, little space is given to the environment except to understand how to design an Object to fit within it ("product-market fit" being the best popular example).
Ambience as Process
We are "products of our environment" says a popular platitude. The universe shaped this planet, the planet shaped us, and we have been shaping ourselves ever since. Language. Writing. Agriculture. Feudalism. Capitalism. Corporations. Democracies. Many of these inventions have become so enmeshed in our daily lives as to become ambient (i.e. invisible). You don't think about the years of schooling that taught you to read these words, or the effects that the English language has on how you think, reason, and engage with the world. You just do it.
These systems have far more influence over our designs than we do. Our brains are a cognitive system that enabled the development of language. Agriculture created "ownership", calendars and new coordination technologies. Today's power-law based VC model incentivizes the creation of very specific types of technology companies that produce a very specific type of digital product.
In APD, design is practiced in the context of these influences: of what we can, and cannot control. It helps us understand where these influences are coming from, how they will naturally sabotage or support our efforts, and how we can use them to design towards an ambient, harmonious outcome.
Ambience as influence
At a certain point, effectively abstracted infrastructure like global shipping, tap water and the internet become ambient - harmonious and invisible - as the output energy necessary to use them continues to fall below a noticeable threshold.
Additionally, various larger systems become so well established in social groups as to become ambient and invisible to their participants, without actively looking. Culture and customs. Money. Capitalism. Consumer behaviors. Etc.
And of course there are natural systems that govern how we have evolved and how we continue to think and act in the world, which cannot be perceived without formalized processes like The Scientific Method, or languages like mathematics.