In a desperate bid to preserve humanity and ease population burdens on Earth, the UN has initiated a "draft" for colonizing the nearby planets, where conditions are so horrific and primitive that the unwilling colonists have fallen prey to a form of escapism involving the use of an illegal drug (CAN-D) in concert with "layouts". Layouts are physical props intended to simulate a sort of alternate reality where life is easier than either the grim existence of the colonist in their marginal off-world colonies, or even Earth, where global warming has progressed to the point that Antarctica is prime vacation resort territory. The illegal drug CAN-D allows people to "share" their experience of the "Perky Pat" (the name of the main female character in the simulated world) layouts. This "sharing" has caused a pseudo-religious cult or series of cults to grow up around the layouts and the use of the drug.
It is psychological gravity, not technical inertia, however, that is the greater force against the open web. Human beings are social animals and centralized social media like Twitter and Facebook provide a powerful sense of ambient humanity—the feeling that “others are here”—that is often missing when one writes on one’s own site. Facebook has a whole team of Ph.D.s in social psychology finding ways to increase that feeling of ambient humanity and thus increase your usage of their service.
When I left Facebook eight years ago, it showed me five photos of my friends, some with their newborn babies, and asked if I was really sure. It is unclear to me if the re-decentralizers are willing to be, or even should be, as ruthless as this. It’s easier to work on interoperable technology than social psychology, and yet it is on the latter battlefield that the war for the open web will likely be won or lost.
"...he recognized that cognition was not the dictates of a high-level central planner perched in a skull cockpit, directing the activities of the body below. Central planning was too cumbersome, too slow to respond to the body’s emergencies. Cognition was a network of partly independent tricks and strategies that had evolved one by one to address various bodily needs. Movement, even in A.I., was not just a lower, practical function that could be grafted, at a later stage, onto abstract reason. The line between action and thought was more blurry than it seemed. A creature didn’t think in order to move: it just moved, and by moving it discovered the world that then formed the content of its thoughts."