To develop a resource of inspiration for fashion promotion and exhibition
To express one’s personal aesthetic preferences through choice of images
To analyze and reflect upon the fashion promotion and exhibition information gathered
The most effective promotion and exhibition visuals I have seen are the ones that demonstrated resilience during the times of COVID-19. Specifically, the "Inside the Bags: Inside Out exhibition" held in the Victoria & Albert Museum in London was breathtaking in the way that the exhibition showcased an immense breadth of handbags that varied from being historical to futuristic. This exhibition blurred the boundaries between digital and physical, online and offline, in an emerging age of technological museum experiences. Other notable promotions and exhibition visuals, highlighted in my channel titled "Exhibition & Spaces," pushed for creative and innovative solutions to a growing digital world. Particularly in spaces such as museums where there is a history to the works, museums have been leveraging the power of social media and technology to bring visual experiences to homes. For instance, another fashion exhibition held in New York’s Metropolitan Museum of Art called "About Time: Fashion and Duration" contrasted garments from different periods and connected those through features such as silhouette and design motifs. It was interesting to see how ideas are reused and refreshed, either deliberately or unintentionally. However, I think that the overall takeaway is that the fashion industry continuously seeks creative ways to renew and reinvent itself and does not have a gap in originality.
I would define my personal aesthetic to be one of contrasting textures, colors, movements, and light. My eye tends to gravitate towards images and videos that have contrasting qualities and asymmetrical balance. Throughout the process of curating images for my research portfolio, I used both prescriptive approaches and inductive approaches. However, I used more prescriptive approaches in curating my research portfolio because as a designer with a creative and visual arts background, I have existing preferences of artistic content and works that I have a tangible grasp on. The prescriptive methods that I used included drawing from a list of inspirations and creating several mood boards that display what I like and what I enjoy. Specifically, in my channels titled "Personal Aesthetic" and "Creative Direction," I choose images and links to fashion websites that I find beautiful; muted colors, contemporary silhouettes, and chic details describe the content that I curated throughout my research portfolio.
Prior to this class, my perception of fashion promotion and exhibition was not very broad because my previous experiences of going to fashion exhibitions lied in museum experiences and I perceived them as very front-end and visual processes. As a result, I haven't thought in much detail of the people behind the scenes to research, curate, and execute unique experiences for audiences. Over the course of this class, I've learned that there is a wide range of moving parts to fashion exhibition and promotion. The fashion industry is one of the most complex industries that require a thorough understanding and knowledge of present trends, contemporary methods, and a comprehensive outlook. Moreover, there are constantly changing trends and new developments and technology that depend on the evolving demands of a consumer. Being in the world of fashion promotion definitely requires a solid grasp of knowing the latest updates in topics such as technology, social and political issues, cultures, publicity, sustainability, entertainment, etc.
Moving forward in my professional path, I would refer to this portfolio as a repository of references to look back to. Since I will be pursuing a creative career after graduation, I think that certain aspects of this portfolio will help in shaping my personal interests, and ideally, would like to take on a professional role in the fashion industry. In the future, I would imagine this research portfolio as a space to continue populating links and images from the changing world around me and with content that fit my own personal aesthetics.
The ideas that I sought out for my fifth reflection in my research portfolio captures a balance between my personal aesthetic interests and subjects in the world of fashion. In regards to my personal aesthetic, I decided to curate content in channels titled "Fashion Photography," "Accessories," and "Personal Aesthetic." On the other hand, I decided to target ideas around fashion marketing and media in my channel titled "Marketing & Press" as well as a compilation of past season runways in my channel titled "Runways & Shows." Some of the stories that I thought were interesting, particularly this article titled "What On Earth Happened at Gucci’s “Gucciaga” Show Today?" shines a light on contemporary fashion campaigns and examines the world of high-fashion society and "hype."
For my fifth reflection, I think that some of the themes that emerged revolve around contemporary society, communication, and trends. Although there wasn't a specific theme that unified the channels I curated for this week, I think that the images and articles gathered definitely reflect the ongoing news in the fashion industry. It was interesting to see evolutions in fields such as fashion journalism, media coverage, and runway innovation in the ongoing changes from the pandemic. This can be highlighted in my "Runways & Shows" and "Marketing & Press" channels in blocks such as "The New Frontier of Fashion Criticism Lives on Black Twitter."
What stood out to me in the channels curated for my fifth reflection are ones that examined ongoing topics and trends in the fashion industry. Particularly in the channels that reflected my aesthetic tastes, I curated images using prescriptive approaches, especially in my "Personal Aesthetics" channel. In my opinion, I appreciate images and content that evoke softness and tangible nature to their quality.
For the ideas in my fourth reflection, I focused on ideas around e-commerce, diversity & inclusivity, and high-fashion brands, which are organized in their respective channels in my research portfolio. I focused on these ideas because it centralizes around the young consumer or Gen-Z consumer. This stood out to me because of its influence on social media, culture, and trends. Gen-Z in particular has taken to social media and digital platforms for entertainment, social engagement, and conversation, and it's allowed exposure to new, under the radar, and diverse brands to emerge.
The themes that arise from the channels "E-Commerce," "Diversity & Inclusivity," and "High-Fashion Brands" are newness, evolution, transition, and visibility. I focused on these themes because of the stories and messages prevalent in the images and articles curated. The following of online trends and the tapping into the fashion market's need for eye-catching visibility are reflected in articles such as "Victor Glemaud Unveils New Network for Black Creatives in Fashion" and exciting collaborations between brands such as "Ganni Has A New Collab On The Way With London Brand Ahluwalia." This emergence of joyful expression and colorful palettes has sparked the themes mentioned earlier. Some of the brands that capture this include "Paloma Wool" and "Ganni."
In my opinion, I really enjoy seeing a new evolution of bold, consumer youth fashion and brands. I think that there certainly are trends that have been recycled and revived such as the retro aesthetics and y2k aesthetics of the 1990s and 2000s. Moreover, several of the images and websites curated in the channels for my fourth reflection are those of my own personal aesthetic, which are ones that have caught my eye and are drawn to. I think that the circumstances of isolation and distance caused by the pandemic have definitely driven young consumer brands to social media platforms and present their content in accessible ways.