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Our class will be receiving a guest lecture delivered by AUTHENTIC (Christina Janus and Desmond Wong). They will be presenting us with a collection of printed ephemera that demonstrate ubiquitous visual communication assets and systems: e.g. default fonts, stock photography, universal icons and symbols.

Each student must produce a piece of typography for the event. Your typography, material choice/size/color, and production techniques should exemplify and/or address the lecture’s themes: accessibility, clarity, anonymity, simplicity, authenticity.

Here are some questions to consider:

  • Is it a poster, a card, a sign, a receipt, a form?
  • Who is looking at this document—when and how?
  • Is it an announcement or a record of a past event?
  • What can be added to or subtracted from the “required” content?
  • Does the document contain a system; is it part of a system?
  • Is it easy, fast, and inexpensive to produce and distribute?
  • Are the typefaces and/or images used freely available?
  • Is it visually and/or conceptually compelling? Why or why not?

Following the lecture, the entire class—including Christina and Desmond—will discuss the typographic works together.

The following text should appear on your poster:

AUTHENTIC LECTUREMonday, October 23, 2017, 12:10 p.m.Parsons School of Design2 West 13th Street, Room 401AUTHENTIC (Christina Janus and Desmond Wong) is a bespoke graphic design atelier and digital type foundry committed to producing AUTHENTIC graphic assets, AUTHENTIC typography solutions, and AUTHENTIC visual concepts for clients across all industries. The practice operates at the intersection of graphics, design, language, ideology, culture, and authenticity.


Updated 6 months ago

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