AUTHENTIC (Christina Janus and Desmond Wong) is a bespoke graphic design atelier and digital type foundry committed to producing AUTHENTIC graphic assets, AUTHENTIC typography solutions, and AUTHENTIC visual concepts for clients across all industries. The practice operates at the intersection of graphics, design, language, ideology, culture, and authenticity.
In a way I quite like the total lack of care for design (apart from the holy cover, of course) and production. There’s something discreet about it; you don’t have to worry about anyone standing in between the writer and the reader, as the typesetter is blind. It’s a rather flawed statement obviously, but I’m very much into utilitarian imprints like the Little Blue Books, or the Reclam books, or the classic French publishers. With those I’m under the impression that the chain of production is so automated (and moreover: not aiming to please) that this prosaic medium makes the text all the more profound. I’m a great fan of Stephin Merritt of The Magnetic Fields, who said that he tries to sing in the way that Yasujiro Ozu instructed his actors to act: just delivering the lines, without emoting, letting the text do its work.