AUTHENTIC (Christina Janus and Desmond Wong) is a bespoke graphic design atelier and digital type foundry committed to producing AUTHENTIC graphic assets, AUTHENTIC typography solutions, and AUTHENTIC visual concepts for clients across all industries. The practice operates at the intersection of graphics, design, language, ideology, culture, and authenticity.
Authenticity is such a problematic term, especially in the context of corporate identity. So much of the branding I encounter today comes off saccharine and vacuous.
Authenticity has been weaponized. It’s a term that’s really been abused. You can almost say today’s society is characterized by an authenticity-industrial complex. We’re more concerned with appearing real than being real. The sooner brands acknowledge that performative authenticity is a flawed concept, the sooner you can have a real conversation with a brand.