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Organized by Fyre Media founder Billy McFarland and rapper Ja Rule as a luxury music festival to promote the Fyre music booking app, the event was promoted on Instagram by "social media influencers" like Kendall Jenner, Bella Hadid, Emily Ratajkowski, and other models.
Fyre Festival - Wikipedia 
Added a year ago by Francis Tseng
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Fyre Festival - Wikipedia 
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Organized by Fyre Media founder Billy McFarland and rapper Ja Rule as a luxury music festival to promote the Fyre music booking app, the event was promoted on Instagram by "social media influencers" like Kendall Jenner, Bella Hadid, Emily Ratajkowski, and other models.
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