The colonizer mindset persists today. It’s reflected on the faces in the pages of fashion magazines, which, up until recently, were almost exclusively white. It’s there in every foundation range that features 10 choices for white women but only two for Black women; a still-too-common occurrence, despite the industry’s newfound focus on more inclusive shade selections. It’s built into the cosmetics corporations that continue to sell skin lightening creams in Asia — albeit, skin lightening creams that, in response to recent backlash, now have less overtly racist product names.