Inition Creates Selfridges x Gareth Pugh: Monolith | Inition
Will Hsu

Inition worked closely with the designer to give users an insight into the mind of Gareth Pugh, harnessing virtual reality in a way never before seen in a retail setting. "Our history of creating bespoke experiences using emerging technology platforms was a natural fit with the pioneering work of Pugh and the innovative approach to retail taken by Selfridges.