Andie Nordgren: From User Focus To Participation Design (Alibis for Interaction 2014)
Édouard Urcades

Shifting an organisation from ego-centric business models to a user-centered mindset is hard work. But it's not enough. To match the real needs of the co-creative consumer/citizen/visitor/audience, stepping to a third level is absolutely necessary. That third level is designing for participant agency and for the participants' interactions with each other.