'It might work too well': the dark art of political advertising online
Alice Clearwater
Info

Alan Gould was hitting a wall. It was the late 1990s, and the political advertising operative had an idea about using a relatively newfangled tool - banner ads on web sites - to promote political candidates. "It was pretty clear to me at the time that the ability to target and tailor messaging was perfect for political campaigns," Gould recalled recently.

Connections