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Ambient awareness refers to the awareness social media users develop of their online network in result of being constantly exposed to social information, such as microblogging updates. Although each individual bit of information can seem like random noise, their incessant reception can amass to a coherent representation of social others.
Ambient awareness: From random noise to digital closeness in online social networks 
Added 6 months ago by Stephen Song
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Ambient awareness: From random noise to digital closeness in online social networks 
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Ambient awareness refers to the awareness social media users develop of their online network in result of being constantly exposed to social information, such as microblogging updates. Although each individual bit of information can seem like random noise, their incessant reception can amass to a coherent representation of social others.
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