Zak Group, identity for the eighth Taipei Biennial, 2012
Zak Group, identity for the eighth Taipei Biennial, 2012
William Pan
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Zak Group, identity for the eighth Taipei Biennial, 2012.

The central wordmark of the identity uses outlined Chinese and English type. The Chinese, 想像的死而復生 xiǎngxiàng de sǐ ér fùshēng (more precisely “the death and revival of imagination”), is in a generic sans, while the English is in a custom typeface, following the experimental geometric sans trend that was so popular during the early 2010s (as documented on this Tumblr). It fits well with the stroke density of the Chinese but also ignores typographic tradition in favor of the cheap trends of the time.

More images on Zak Group’s website: https://www.zak.group/projects/taipei-biennial-identity

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