Over-branded, over-marketed, and over-sold. The logo looks like the Matador records logo, probably not by accident. "Ceremonial grade" monkier typifies the bullshit pale imitation I'm trying to capture with this project. Complete with millennial "hustle"-type platitudes under the cap. The marketing is so offensive that I almost didn't realize it tastes pretty good on its own, not the best with food
Matchabar apple ginger matcha 
Added 10 months ago by James Acklin
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Matchabar apple ginger matcha 
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Over-branded, over-marketed, and over-sold. The logo looks like the Matador records logo, probably not by accident. "Ceremonial grade" monkier typifies the bullshit pale imitation I'm trying to capture with this project. Complete with millennial "hustle"-type platitudes under the cap. The marketing is so offensive that I almost didn't realize it tastes pretty good on its own, not the best with food
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