Because of the legal-risks associated with allowing small ad-purchasers to act-as agents for larger organizations (election manipulation, political revolution, the formation of unmanaged ideologies), most of the social media platforms are either moving-away from an ad-driven model, or into the large advertising market (Coke, Apple, Sony, etc). What's interesting is that this development perfectly follows the pattern of B/W TV, where only a certain size of advertiser could appear on TV, and only certain types of content were considered "compatible" with the advertiser's brand identity (what the population believes is true about a product or company).
Many people believe that the end on net neutrality was about internet service providers. This is only true in the way economics is the study of money, and not the management of a human farm. The end of net neutrality means that all online media platforms are now subject to the same type of instantaneous deletion we've seen here. Comcast can delete YouTube's bandwidth at any time for any reason. Which is why YouTube can no longer afford the risks associated with real creative activity (which is a messy, messy thing). Online media companies will no longer be able to deviate from the FCC's content standards, even if there is no written law that limits content. And so, the Internet devolves into 1980's TV.