Join or Log in
On March 2, Spotify announced the most Spotify thing imaginable: The Smirnoff Equalizer, a brand partnership in the form of a woke algorithmic discovery tool. Together, Spotify and Smirnoff claimed that the app would analyze users' listening habits and "equalize" the gender ratio of their listening experience.
Discover Weakly | Liz Pelly 
Added 6 months ago by Reed Rosenbluth
Show info
Discover Weakly | Liz Pelly 
Info
On March 2, Spotify announced the most Spotify thing imaginable: The Smirnoff Equalizer, a brand partnership in the form of a woke algorithmic discovery tool. Together, Spotify and Smirnoff claimed that the app would analyze users' listening habits and "equalize" the gender ratio of their listening experience.
1 Connection