How a cabal of romance writers cashed in on Amazon Kindle Unlimited
Alice Clearwater

In the strange universe of Amazon Kindle Unlimited, self-published romance authors collaborate and compete to game Amazon's algorithm by any number of means. Trademark trolling of words like "cocky" is just the beginning: there are private chat groups, ebook exploits, and conspiracies to seed hyperspecific trends like "Navy SEALs" and "mountain men."