Escalation of commitment is a human behavior pattern in which an individual or group facing increasingly negative outcomes from some decision, action, or investment nevertheless continues the same behavior rather than alter course. The actor maintains behaviors that are irrational, but align with previous decisions and actions.
Escalation of commitment - Wikipedia 
Added 6 months ago by Francis Tseng
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Escalation of commitment - Wikipedia 
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Escalation of commitment is a human behavior pattern in which an individual or group facing increasingly negative outcomes from some decision, action, or investment nevertheless continues the same behavior rather than alter course. The actor maintains behaviors that are irrational, but align with previous decisions and actions.
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