Hey folks, today let's talk about right wing protest, because I think a lot of people on the left fundamentally don't grasp what people burning their Nike trainers are doing.
Let me introduce (or reintroduce, if you've been following me long enough) to "privilege flexing"
Let's forget Nike for the moment, and recall when Trump supporters were demanding Starbucks baristas write "Trump" on their coffee cups. Queue lots of quips along the lines of "giving your money to Starbucks to own the libs!" dunking on the ineffectiveness of the "protest"
They did the same thing after confederate statues were being taken down.
Folks went to Starbucks and gave their name as "Robert E. Lee." As a form of "protest" this is something a lot of people on the left don't quite understand.
But consider what they're actually doing. Having young baristas, likely to be left leaning, likely to be people of colour, and forcing them to write the names of hateful bigots? Which they have no choice but to go along with, because these folks are paying customers.
And that's the point. They are customers, and they're making a statement that they have power, and you liberal snowflakes better know your place and make their god damn coffee.
Because of the power dynamic, the baristas just have to smile and comply.
It is flexing their privilege, it is asserting their power, and reminding people of that power structure that they can't escape.
It's in this context we need to consider what is achieved by people burning their own Nikes. What's the message being projected here?
To someone on the left, burning a pair of expensive shoes is a self-own. Insert "you've played yourself" gif.
To someone on the right, it's demonstrating just how disposable those products are. That they have the money to just do something so flippant in an instant.
They can afford to set fire to their own shoes, smash up their expensive coffee makers, and if any company they support makes a statement they don't like, they can destroy those products too.
Because they can afford to.
That's the message; we can afford this stuff, so listen!