How do successful companies create products people can't put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and ...
Hooked: How to Build Habit-Forming Products 
Added 5 months ago by Esther Klingbiel
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Hooked: How to Build Habit-Forming Products 
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How do successful companies create products people can't put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and ...
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