Twitter Offered Russian Television Network RT 15% Of Its Total Share Of US Elections Advertising
Alice Clearwater

Twitter wanted RT to spend big ahead of the 2016 US election, offering a significant portion of its election-related ad inventory in return. The social media company offered the Russian state-owned television network up to a 15% share of voice ("SOV") on US election advertising - or the percent of all ads run on that topic - for $3 million.