When Does Brand Loyalty Start?
Alice Clearwater

Juliana Rose Tully knew exactly where she wanted her cart to stop in the cookie aisle of her local ShopRite in Livingston, N.J. The assertive 3-year-old was on a mission for chocolate Teddy Grahams. But just as she was about to secure her prized snack, she spotted her hero, Dora the Explorer, on a different box.