> PewDiePie is YouTube's top creator.
> On Sunday, he promoted the channel of a racist anti-Semite. Pewdiepie's shout-out earned the channel more than 15,000 new subscribers at the time of this post.
pewdiepie is, once again, doing exactly what neo-nazis want. whether he's just memeing or he ascribes to these values, it doesn't matter. what matters is that he normalizes these ideas as jokes on THE platform where kids increasingly get their first exposure to the world at large
this has been a tactic for years--one that's been documented in guides ffs:
naturally, the youtuber pewdiepie recommended has cited this exact tactic bc it's basically his whole shtick
this is the foundation of so much of far-right radicalization today. the underlying tactic is incredibly simple, but people continually fail to call it out or recognize it as such. so it keeps working and, on platforms like youtube, becomes normal as breathing for a lot of people