The Making and Marketing of a 9-Year-Old Meme Machine
Alice Clearwater
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Lil Tay was the foul-mouthed, ­preteen meme-machine who swept Instagram, or, as she likes to put it, the "youngest flexer of the century." Lil Tay was the face and the attitude, but Jason Tian, her half-brother, is the genius behind the curtain.

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