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When Sephora launched in the U.S. in 1998, it radically changed the cosmetics buying experience, replacing the controlled department store counter transaction with a hands-on, candy store-style field day for makeup lovers.
First Look: Inside Sephora's New Innovation Lab 
Added 3 years ago by Christina Badal
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First Look: Inside Sephora's New Innovation Lab 
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When Sephora launched in the U.S. in 1998, it radically changed the cosmetics buying experience, replacing the controlled department store counter transaction with a hands-on, candy store-style field day for makeup lovers.
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