Everlane's mobile app: one-tap checkout, download incentives - Digiday
Christina Badal

Online-only retailer Everlane has added a new digital storefront: a native mobile app, available today for iOS. Coming five years after the San Francisco brand's launch, the shift to mobile is a deliberate one. The brand's stated overall goal is to "make online shopping better than offline," and now, the retailer considers mobile a key part of online commerce.