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When I argue that e-commerce isn't likely to destroy innovative omnichannel retailers, I typically receive passionate responses. Am I really suggesting that the growth of e-commerce will slow before it annihilates most physical retailing? And how could I possibly argue that the economics of omnichannel retailers are as favorable as those of pure-play e-tailers?
Online Shopping Isn't as Profitable as You Think 
Added 3 years ago by Christina Badal
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Online Shopping Isn't as Profitable as You Think 
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When I argue that e-commerce isn't likely to destroy innovative omnichannel retailers, I typically receive passionate responses. Am I really suggesting that the growth of e-commerce will slow before it annihilates most physical retailing? And how could I possibly argue that the economics of omnichannel retailers are as favorable as those of pure-play e-tailers?
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