Marie Kondo Goes Full Goop
Jarrett Fuller

Read: I Gooped myself It's ballsy to encourage people to throw out their possessions only to turn around and sell them replacements. Despite the profound irony, though, Kondo's pivot from decluttering Svengali to tchotchke retailer isn't particularly surprising. She has muscled her way to legitimate celebrity status in America, and in 2019 the end game of fame is always sales.