"There was no predictability—that whole fan/listening experience was engaging and active. If you were in it, you were in it. Whether you were a blogger or a reader, you had to consciously pick and choose where your energy was directed. There was no central hub, like a Spotify today, where all the playlists and means of discovering music are organized neatly within the platform. You had to search, to dig! Even when you grabbed a song directly from an artist’s social media, you almost always wanted to know more because context was the norm."