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Your customers are in control. The Web has taught them they can get whatever they want, exactly the way they want it, when they want it. And they want it NOW. Tomorrow is too late. Customers "pulling" the specific products they want represents a radical departure from economic models of the past.
Out of Control By Design 
Added 2 years ago by Édouard Urcades
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Out of Control By Design 
Info
Your customers are in control. The Web has taught them they can get whatever they want, exactly the way they want it, when they want it. And they want it NOW. Tomorrow is too late. Customers "pulling" the specific products they want represents a radical departure from economic models of the past.
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