In Designing, Fast or Slow, I borrowed Daniel Kahneman's framework for how the brain has a fast, emotional decision center, and a slow, analytical, deliberate one. I gave examples of how we can design digital products to activate one or the other, how the "engagement trap" is about designing for ...
Grabbing Attention & Delivering Satisfaction 
Added 2 years ago by Édouard Urcades
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Grabbing Attention & Delivering Satisfaction 
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In Designing, Fast or Slow, I borrowed Daniel Kahneman's framework for how the brain has a fast, emotional decision center, and a slow, analytical, deliberate one. I gave examples of how we can design digital products to activate one or the other, how the "engagement trap" is about designing for ...
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