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UberCab, as it was called at the time, started its service in San Francisco in May 2010. Mr. Camp and Mr. Kalanick picked that name to emphasize the convenience of calling a car on demand from an app.
Uber's C.E.O. Plays With Fire 
Added 2 years ago by noah emrich
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Uber's C.E.O. Plays With Fire 
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UberCab, as it was called at the time, started its service in San Francisco in May 2010. Mr. Camp and Mr. Kalanick picked that name to emphasize the convenience of calling a car on demand from an app.
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