japanese aesthetic principles
Shizen (自然) Naturalness. An absence of pretense or artificiality, full creative intent unforced.
Shibui/Shibumi (渋味)Beautiful by being understated, or by being precisely what it was meant to be and not elaborated upon. Direct and simple way, without being flashy. Elegant simplicity, articulate brevity.
Kanso (簡素) Simplicity or elimination of clutter. Things are expressed in a plain, simple, natural manner.
Datsuzoku (脱俗) Freedom from habit or formula. Escape from daily routine or the ordinary. Unworldly. Transcending the conventional.