Matta-Clark developed the idea of "anarchitecture" - a conflation of the words anarchy and architecture - to suggest an interest in voids, gaps, and left-over spaces
In a way I quite like the total lack of care for design (apart from the holy cover, of course) and production. There’s something discreet about it; you don’t have to worry about anyone standing in between the writer and the reader, as the typesetter is blind. It’s a rather flawed statement obviously, but I’m very much into utilitarian imprints like the Little Blue Books, or the Reclam books, or the classic French publishers. With those I’m under the impression that the chain of production is so automated (and moreover: not aiming to please) that this prosaic medium makes the text all the more profound. I’m a great fan of Stephin Merritt of The Magnetic Fields, who said that he tries to sing in the way that Yasujiro Ozu instructed his actors to act: just delivering the lines, without emoting, letting the text do its work.
Authenticity is such a problematic term, especially in the context of corporate identity. So much of the branding I encounter today comes off saccharine and vacuous.
Authenticity has been weaponized. It’s a term that’s really been abused. You can almost say today’s society is characterized by an authenticity-industrial complex. We’re more concerned with appearing real than being real. The sooner brands acknowledge that performative authenticity is a flawed concept, the sooner you can have a real conversation with a brand.
As there are trillions of images assaulting your audience, competing for their attention, the least you can do is not have the words and images in your design competing with each other. Take a statement like, “we cure cancer for one dollar.” It isn’t necessary to make those words look interesting. They are interesting. If you try to make interesting words look interesting, the way they look competes with their meaning. Also. if you want to draw attention to an interesting image, the words that accompany it shouldn’t be unusual.
The plain email—which took no time to design or code—was opened by more recipients and had 3.3x more clicks than the designed email.
"text" is any message preserved in a form whose existence is independent of both sender and receiver;