Third principle of a Marxist design practice: The designer must venture both to reflect and transcend (change) the normative social relations of society through their work.
This is done by combining principles one and two (reflect the objective material relations through one's work; and transcend normative cultural aesthetics).
ideology is a continuous process of socialization and resocialization, producing new worlds every day. the aesthetic object, since it is viewed as an object, is not viewed as a process; therefore, when an aesthetic is crystallized into an aesthetic object or form, we lose access to the ideology that gave birth to the form. the solution is to view every image, every artifact, every form, as a process rather than what it is; to view everything as a set of forces rather than a set of parts; to unpack these forces until we arrive at a conclusion about the responsibility and authenticity of the form. this is the job of design and art critics, and now should become the job of the designer
Starting point: the intersection of Jane Bennett's "vital materialism" and Deleuze's "plane of immanence"/"pure immanence"