Authenticity maybe has become in certain ways an exclusionary device -> I say that I am being authentic in some taste or preference in order to remove the ideology from that thing and produce a persona that aligns me with that view in a lens of irony. A spectrum of belief and authenticity vs disbelief and authenticity.
Think about belief and disbelief in terms of the ideology of an aesthetic. Aesthetics are performative.
Maybe some modernist beliefs are good in a certain light, i.e. can be sustainable (like only 6 typefaces re: Massimo) (Massimo had his own cut of Bodoni to match the x-height of Helvetica and adjusted other characteristics so that it could more closely match his modernist ideology)