Possible Events - Shortlist

Lumen
Half day exploration of luminary thinkers; ultra-tiny conference

Spark
Idea exchange; show and tell of interesting / useful concepts

Amble
Long walks, to various ends; walking as practice; small groups on big walks

Codex
Book exchange; antilibrary show and tell, exploring unread books

Reads
Weekend reading retreat

Schwa
Meetup / community of practice for independent-leaning creative weirdos (?)

Scratch
Experimental writing workshop; forum for language-play

Sprint
Focused launch sprint for small creative projects

To become a verb is a major success for a centralized web company. The goal of any ambitious startup is to no longer be a name, but a thing someone does (e.g.: I googled a recipe that I tweeted to my followers before ubering home.) In a shallow sense, it is a success because the company has cornered their market; they've inhabited a need so fully that their name is synonmous with the need itself. In a deeper sense, it is a success because, in the act of becoming a verb, the actual company disappears.