The intentions behind Are.na are greater than the sum of its parts. Its founders recognise that those reliant on the Internet as a source of information and inspiration are faced by a vast amount of information and, without the right attitude and tools, nigh-on impossible to usefully harness. In this way, Are.na aims to facilitate the continual re-contextualization of information into new ideas and thereby help to make sense out of the ‘data deluge’. As a society, we should “think about what mainstream tools we have for unpacking our own perspectives,” the founders argue. Is ‘sharing’ enough? What about ‘Likes’? The platform responds directly to questions like, "What happens to the things you shared last year?" and "How can the tools we build today help us understand how our thinking has changed over time?"