"The audience only remembers that the art resembling what they are looking at is reproduced in all the books. They don't realize that the work in the books was new and original, and cannot be a type. They don't understand that the type has been produced afterward by a few second-rate artists and many many mediocre ones, the whole declining to banality, pedantry, and insincerity"
"If something new is to look important, it has to look like something that has become important....Instant importance is a lot easier to make than real importance and far easier to sell."
"Form is a wobbly word to use because form and content is a false division derived from another false division, thought and feeling."
Artist’s manifestation of intent
Viewer’s immediate aesthetic response
Viewer’s Response to artist’s intent
Viewer response to Institutional/market manifestation
Viewer response to institutional/market intent