Originally conceived and developed as a form of telecommunication, Internet is nowadays to all intents and purposes a form of expression of a network of cultures and subcultures, constantly connected and interlinked, through a hybrid language, oscillating between visual and textual elements. Despite this, Internet does not yet have its own defined shape. It is a medium in constant development that puts in the hands of the human being the possibility to reproduce (remix), transform (mashup) and create (USG).
The Internet and associated technologies have been heralded both as a source of great boons and new human potentialities and as the cause of serious social. problems and pathologies. Many have viewed the Internet as intrinsically demo- cratizing, allowing the free-exchange of information and providing people with a more comprehensive view of their local situation and a kind of public voice or representation that would otherwise be available only to the wealthy and powerful.
The internet is explored in light of its ability to enhance cross-cultural communications. The internet exhibits many of the characteristics of a culture and as such can be used by marketers for enhancing meaning transfer between national cultures. We present the concept of a bridge culture as exhibited by the internet and discuss the implications of such a phenomenon for marketers in terms of interactive international communication.
The Internet offers the hope of a more democratic society. By promoting a decentralized form of social mobilization, it is said, the Internet can help us to renovate our institutions and liberate ourselves from our authoritarian legacies. The Internet does indeed hold these possibilities, but they are hardly inevitable. In order for the Internet to become a tool for social progress, not a tool of oppression or another centralized broadcast medium or simply a waste of money, concerned citizens must understand the different ways in which the Internet can become embedded in larger social processes. In thinking about culturally appropriate ways of using technologies like the Internet, the best starting-point is with people -- coherent communities of people and the ways they think together. Let us consider an example. A photocopier company asked an anthropologist named Julian Orr to study its repair technicians and recommend the best ways to use technology in supporting their work. Orr took a broad view of the technicians' lives, learning some of their skills and following them around. Each morning the technicians would come to work, pick up their company vehicles, and drive to customers' premises where photocopiers needed fixing; each evening they would return to the company, go to a bar together, and drink beer. Although the company had provided the technicians with formal training, Orr discovered that they actually acquired much of their expertise informally while drinking beer together. Having spent the day contending with difficult repair problems, they would entertain one another with "war stories", and these stories often helped them with future repairs. He suggested, therefore, that the technicians be given radio equipment so that they could remain in contact all day, telling stories and helping each other with their repair tasks.
As Internet culture evolved across platforms and categories, it became a tool to undermine institutions of ideology, advertising, government, and society as a whole. It wasn’t just for entertainment or news. It became a universal language connecting people from all over the world
On the one hand, there is distribution as we have traditionally understood it in the era of mass media where content flows in patterns regulated by decisions made by major corporations who control what we see, when we see it and under what conditions. On the other hand, there is circulation, a hybrid system, still shaped top-down by corporate players, but also bottom-up by networks of everyday people, who are seeking to move media that is meaningful to them across their social networks, and will take media where they want it when they want it through means both legal and illegal. The shift towards a circulation-based model for media access is disrupting and transforming many of our media-related practices.
The Internet Culture Trend Report examines the influence that the Internet has on pop culture and communication. Although the plethora of memes, GIFs and short videos populating the Internet have created a culture of short attention spans, brands are now utilizing these resources to their advantage. In as little as a day, a new Internet Culture Trend Report can be customized to your needs, which could include: meme, GIF, social media, facebook, twitter, digital communication, pop culture and internet culture trends.