While at Google I was a part of a small design team working to rethink and redesign the way that Google tells branded stories. In its previous state the internal publishing templates were limited and frankly not very interesting for global teams to develop stories. More often than not teams would outsource designs to agencies and hack together editorials, side stepping our system. We spent the year developing a system that would be both interesting and unique all within a consistent and identifiable system that best represents Google. The goal here was to solve the outsourcing problem and give that budget back to teams to put towards more important projects.
We wanted to make a point to have as many different headers to stories as we could justify. The multitude of openers makes for an organic experience on the site and gives the feeling of a site that is constantly being customized.