you're not obsessed with finding your own 'art style', you're obsessed with finding your unique value proposition. you're obsessed with developing your brand identity. you're obsessed with positioning your art as a memorable product in the minds of consumers so that you may have a chance at competing with all the other 'art brands' out there.
in the pursuit of your aimless, shallow obsession, and at the expense of wanting to turn your art into a business, you've forgotten why you turned to art in the first place.
I wish that future novelists would reject the pressure to write for the betterment of society. Art is not media. A novel is not an “afternoon special” or fodder for the Twittersphere or material for journalists to make neat generalizations about culture. A novel is not BuzzFeed or NPR or Instagram or even Hollywood. Let’s get clear about that. A novel is a literary work of art meant to expand consciousness. We need novels that live in an amoral universe, past the political agenda described on social media. We have imaginations for a reason. Novels like American Psycho and Lolita did not poison culture. Murderous corporations and exploitive industries did. We need characters in novels to be free to range into the dark and wrong. How else will we understand ourselves?
∆ OTTESSA MOSHFEGH