"Design has often been confused with making things look good. This is a fundamental error. Freed from visual definition, design is, first and foremost, a method for leadership.
To lead is to envision the future and then systematically work to realize the vision. That is exactly what designers - at their best - are doing every day. Leadership and design are both processes of social influence that aim to manifest a vision of what's possible.
There is much talk about leadership as a vague ideal, but little methodology around the subject. Leaders are exhorted to be gritty, determined, empathic and visionary. All these can be great qualities at the right time and in the right place, but none provide a path of action.
Design, by contrast, offers a methodology for leadership that's both comprehensive and practical. It combines analysis, envisioning, decision-making, prototyping, and continuous learning. It engages all the senses, including our sense of time. It provides a path from rough idea to detailed solution, and a way to separate a new signal from an old noise.
Design at its best is emphatic leadership that should be sensitive to context. And design is leadership that inspires other to lead."