Creative surplus is the creativity that no one is asking for (yet), which without care and attention will disseminate as the background of one’s work, or worse yet as professional resentment.

Whole Communication
Generative communication, which adds meaning to each person

Small Communication
The result of over-mediation in communication

Person

The self heuristic, the way you see yourself, even if abstract and not articulated

Persona
The identity heuristic, the way the world sees you

Thirdness 
The creation of new material, a creative entity in the process of meeting another person 

Showing up: the ability to collaborate in openness, ambiguity and without a preexisting design

Persona: the way others see you, at a given context