The question is whether architecture should always be quiet, with natural materials, usually gray or tan, or whether it should always be brightly colored or partly colored. In the present noisy and cluttered society, urban and rural, the obvious recommendation is to avoid color. As seen in bright signs everywhere, color becomes further junk. (…) What if someone thought about the color of a building or of the colors of a town or city as a whole?
from Donald Judd – Some Aspects on Color in general and red and black in particular (1993), 849
Beyond its obvious relationship to the digital spaces we inhabit, the above points to the idea of color palettes that are quiet, yet distinctive. How does a quiet, a muted, a soft color palette become recognizable, interesting, own-able?
Despite the prevalence of the discourse on color in western art and design (which Judd's text deals with at length), color in web design is mostly discussed from brand-oriented or functional perspectives: Color fosters desired outcomes.
Little thought is given to color in a more architectural sense, its capability to define a distinctive space, color as an aspect of spatial organisation rather than varnish for crucial elements.