Re: https://www.are.na/burton-booz/agro-aesthetics, Burton's inclination is that the clean/sterile aesthetics of agricultural conglomerate websites are intended to obscure intentions or instill a sense of trust in visitors.

I think this seems relatively self-explanatory, but it's a useful starting thought that ties into a central thesis of mine: ideologies sublimate into forms and aesthetics through a process of ideological repression.