Each of us has his own pet moment in printing and no one can quite escape the temptation to work out his designs in the style of his favorite time.
But if we are to design our books -- our trade editions of today -- on a basis of function -- if the text is presented to read now, in this year, we have to put those old loves aside. Our design is contemporary. It can't help being so. You can't copy and repeat successfully even the most beautiful typography of another time -- because you did not live in that time.