Spotting cellphones in music videos from the turn of millennium. Feel free to contribute. YT Playlist availible here: https://www.youtube.com/playlist?list=PL5L_uBw6sCzT9K1ZjLuGodbShHdU6WYV1
01 R. Kelly – You Remind Me of Something
02 N’Sync – I Drive Myself Crazy
03 Will Smith – Miami
04 Notorious B. I. G. – Sky’s the Limit
05 Usher – Nice & Slow
06 Brandy and Monica – That Boy is Mine
07 OutKast – Rosa Parks
08 Kelis – Good Stuff
09 Christina Aguilera – Come on Over
10 Backstreet boys – The Call
11 Destiny’s child – Bug a Boo
12 Britney Spears – Lucky
13 P!nk – There you go
14 Nelly – Ride Wit Me
15 Eve – Let Me Blow Ya Mind
16 J-Kwon – Tipsy
17 Jennifer Lopez – Love Don’t Cost a Thing
18 Nelly – Dilemma ft. Kelly
19 Alicia Keys – How Come You Don’t Call Me
20 Busta Rhymes – I Know What You Want
21 Eve – Gangsta Lovin’
22 Outlandish – Aisha
23 Jennifer Lopez – All I Have
24 Alicia Keys – You Don’t Know My Name
25 Ashanti – Rain On Me
26 J-Kwon – Tipsy
27 JoJo – Leave
28 Sean Paul – Temperature
29 Baby Bash – Baby I’m Back
30 Bow Wow – Shortie Like Mine
31 Mike Jones – Back Then
32 Chris Brown – Yo
33 Mary J. Blige – Be Without You
34 Bow Wow – Let Me Hold You
35 Bow Wow – Like You ft. Ciara
36 Nelly Furtado – Promiscuous
37 Britney Spears – Womanizer
38 P!nk – Stupid Girls
39 JoJo – Too Little, Too Late
Little plastic boxes, pre-Iphone, R&B&B, 1995 – 2005.
It’s funny to watch how cellphones evolve in pop and R&B videos through time. In ninetees cellphones often play a main role in a plot, an essential drama element. That triggers in to two different scenarios.
1st, as a sign of perdition. People throwing cellphones out of windows, destroying or cursing them. Phones are starters of fights and confusions because of constant urge to be reachable.
2nd scenario displays phones as an indicator of high level of coolness. Will Smith is dancing by the pool, sipping a drink, calling friends to come over with his new cool flip phone and it’s nothing but great.
As the time goes by, cellphones in music videos naturally start to stand for a different function: product placement. Owning a cellphone becomes a reality for every modern person. The cellphone becomes advertisement and shows what you don’t have yet but Fergie already does. It is not that much about the plot anymore. The new Nokia has a full colour display.
Everybody nonstop attached to their phones, facing technological turnover in personal communication. R&B videos from the turn of the millennium work as
a naive prediction of the near future.