What cannot be easily explained is answered by convenient untruths. The worst voices are rewarded for growing louder and gain outsize influence directing narratives. With each cycle, the outrage and contempt for the other builds. Each extreme becomes certain its enemy has manipulated public perception; each side is the victim, but each is also, inexplicably, winning. The poison spreads
"Snapchat’s elongating red lines displaying “the number of days of since two users interacted” even reportedly led some teens to ask friends “to babysit their streaks”—that is, to interact on their behalf—while they were on vacation."