But now we face the craziness of today’s world of Trump, Brexit et al. In a sense, our governments have unleashed the sarcasm and having-it-both-ways of the Tyrangiel–Turley era as mainstream devices. What better time to relaunch with a sensible design focusing on strong journalism and responsible presentation?
We are coming to the edge. We are beginning to lose it. We want our pre-Dot Com attention spans back. We want our pre-Crash economies back. We want to see the Twin Towers reconstituted on rewind – two stiff fingers suddenly raised, as if their crumbling facades in reverse could undo a decade of drone strikes, digital surveillance, death, and terrorism.
We feel atomized, disciplined to our screens and decoupled from our identities. We are irritable and isolated, increasingly unable to relate to each other or ourselves. All the while, our big data is blossoming in algorithmic feedback loops. At every moment, we are being analyzed, synthesized, extrapolated, and exploited. We watch in horror as machines remake us. We feel trapped in a circular production line.
But ask yourself — when was the last time a piece of internet content asked you, “how well do you understand your subconscious mind” and truly meant it? In what other cultural medium can you find the deepest libidinal channels of the brain truly laid bare, with the quarterly pay-per-click revenue report to back them up?